2 September 2026

Rygor Group's Managing Director Puts the MAXUS eTERRON 9 to the Test in Real Life

Rygor Group Managing Director John Keogh driving the MAXUS eTERRON 9

Pictured: Rygor Group Managing Director, John Keogh in his MAXUS eTERRON 9.

Rygor Group is giving customers and followers a first-hand look at the capabilities of the all-new MAXUS eTERRON 9, as the award-winning automotive Group’s managing director John Keogh takes the vehicle through a typical day in his busy professional and personal life.

In a new video available across Rygor Group's social media channels and website, Keogh showcases how the fully electric pickup seamlessly fits into his daily routine, and is his vehicle of choice for navigating towns and cities as well as travelling through the countryside and managing the demands of a busy working day.

The video highlights the versatility of the eTERRON 9, demonstrating how its practicality, comfort, technology and zero-emission driving make it equally suited to urban environments and rural lifestyles.

As someone who spends much of his time travelling between Rygor locations across the UK, attending meetings and visiting customers, Keogh has found that the MAXUS eTERRON 9 is not only convenient, but comfortable for his daily life and uses the vehicle most days.

“My journeys vary from navigating busy town and city traffic to covering long motorway distances, often anywhere between 20 and 120 miles a day. The eTERRON 9’s range is a real advantage, offering up to 300 miles on a single charge, which gives me confidence wherever I’m travelling. The vehicle is exceptionally comfortable, with plenty of storage space, four-wheel drive capability and a 3.5-tonne towing capacity, making it a great fit for our plant range as well. I use the vehicle almost every day, and it’s just as practical at weekends for trips to the garden centre thanks to its generous load bay.”

“The elevated driving position, advanced safety systems and 360-degree camera technology make it incredibly easy to drive, while the low cost of charging at home makes it an economical option. Using the eTERRON 9 every day also means I can give customers genuine, first-hand feedback on its performance, practicality and running costs,” John added.

The MAXUS eTERRON 9 combines the practicality and load-carrying capability expected of a pickup with an advanced electric powertrain, offering drivers a new option as they explore the benefits of electrification.

The new video forms part of Rygor Group's ongoing commitment to helping customers better understand emerging vehicle technologies through honest, practical demonstrations and expert insight.

Watch: A Day in the Life with John Keogh